Big Baller Brand and NBA 2K18

In less than 12 months, UCLA alumni and new Los Angeles Laker Lonzo Ball has become one of the biggest stars in sports. His unique passing ability sold out NBA Summer League games and had everyone glued to their television. We know he can ball(pun intended) but why else were we enamored by the rookie sensation? It has to be the shoes. Big Baller Brand has taken the sports apparel business by storm and there is no slowing down in sight. Triple Bs has now reached new heights, NBA 2K18.

This afternoon, NBA 2K announced that they will be featuring Lonzo Ball’s signature shoe ‘ZO2′ in NBA 2K18. There are no details on whether you can purchase the sneaker for your MyPlayer but let’s just hope it does not cost as much VC as the original shoe retail price of $495.99. Ball was given an overall 80, giving him the highest rating for a rookie in 2K18. It is astonishing that less than five months ago, Balls’ sneaker had not been created and now it is being added to one of the biggest sports games on the planet. Shocking to some but in the words of Lavar Ball, “You have to speak it into existence.”


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