EA Partners with ESPN
EA has announced the FIFA Ultimate Team Championship Series will appear on the ESPN. It is the first gaming competition to appear on the flagship network as EA partners with ESPN. Audiences can watch other tournaments, like the Madden Bowl and Madden NFL Championship Series, on the NFL Network and Univision.
After positive reactions, EA aims to give audiences around the world a front row seat starting with ESPN 1 broadcasting the FIFA Ultimate Team Championship Series Paris Regional Final. The EA and ESPN partnership will also bring the remaining six FIFA EA Majors to the global audience. There will be televised tournaments on ESPN 2, ESPN Deportes and ESPN 3.
NFL Media will extend their partnership with EA to cover the three remaining Madden NFL Majors this season — the Madden Bowl, Madden Challenge and the Madden Championship. Following the success of the Madden Classic, Univision will broadcast the Madden Bowl to the community of Spanish-speaking Madden fans.