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Why is it so hard to keep an NBA online league going ?

From what I've heard it seems hard to keep an NBA online league going. Why does it look like its harder then keeping a madden league going ?
In Madden the weeks "advance" in 2K there is no advance so the players are left with the responsibility of playing games with no "reminder". Alot of players join leagues off of impulse and don't have the time management skills required to stay consistent in leagues.

SGO Thermal

Staff member
It's definitely tough, there is a bigger community around leagues in Madden than there are in 2K as well.
I think it would help if 2K sports had a mobile app similar to what EA has that would allow administrators to do administrative task remotely.