Photo credit: Best Buy

Madden NFL 17’s August 23 release date is coming up fast, and retailer Best Buy has rolled out an offer that will give gamers a chance to pick up the new title for $35 USD on launch day.

Best Buy will provide a $15 gift card and a $10 coupon towards Madden 17 for those who trade in a copy of Madden 16 for PS4 or Xbox One. The combined savings of $25 brings the price of the game down to $35 from $60.

The deal is only valid in-store, and not all stores are participating, so calling ahead at your nearest location is advised.

The offer expires on August 20, so those hoping to trade in their copy of Madden 16 on the August 23 launch day will be out of luck. Anyone looking to take advantage of this deal only has a few more days to do so. The $10 coupon also expires on August 27.

Customers are limited to one coupon per transaction, and the deal can’t be combined with other offers.

Unfortunately, this offer is only available at Best Buy locations in the US. Canadians and Mexicans can expect to pay full price on launch day.

For anyone looking to get their hands on an Xbox One S, Microsoft is launching a Madden 17 bundle on August 23 for $350. The bundle includes seven Madden Ultimate Team Pro Packs and one month of EA Access.

For all your Madden 17 updates, stay tuned to SGO.