EA and Juventus are going to be working a bit more closely over the next few years, as Juventus has joined up with EA for an exclusive partnership lasting a total of 3 years. The deal will start with FIFA 17, where Juventus Stadium has already been scanned into the game along with a large number of players, including Buffon, Pogba, Dybala, and Chiellni.
The partnership will also include a number of cross-promotions outside of FIFA, with a number of events taking place at the stadium. FIFA 17 will be playable before matches and during halftime, and the pair will also be holding fan competitions through digital channels. EA Sports will also sponsor their MVP of the month, with support via FIFA 17 content.
You can check out the video up top to find out more about the partnership, or check out the blog post from Juventus.