With NBA Live 18 releasing the same day as NBA 2k18 becomes available for those who preordered, EA Sports is giving fans a reason to give their reborn series a shot.
Players who preorder the game will get 33% off the cost, bringing its price down from $59.99 to $39.99 in the United States. It’s a move that, while surprising because the company making it, can be enough to entice players to jump back into a series looking to regain its footing after taking a year off to rebuild.
The price cut hearkens back to 2004 when 2k Sports made a similar, yet more drastic price change. The competing publisher cut the cost of their sports titles — NBA 2k5, NHL 2k5 and NFL 2k5 — on PlayStation 2 and Xbox to just $19.99 in order to compete with EA Sports.
While the NHL and NBA franchises continued on, it would mark the final release of the NFL 2k series.
NBA Live 18 launches on September 15 for Xbox One and PlayStation 4. It was recently announced that Houston Rockets guard James Harden will be the featured cover athlete.