Last year at E3, Sony did not participate at the event, marking the first time since the convention’s inception that they choose not to do so. And it appears that Sony will once again not participate in this year’s E3

Sony to Not Participate in E3

According to GamesIndustry.biz, Sony will once again not participate in E3 2020. Sony Playstation told the outlet that it does not “feel the event’s vision for the event is right for what it has planned for this year.”

This will no doubt be a huge blow for the event, as Sony is gearing up to promote its new Playstation 5 console. In case you missed the news last week, Sony promoted the new console at CES, as they released the new logo for the Playstation 5, along with details on the console itself. Because of the PS5’s impending release, as well as new games for the PS4, this would have been quite the opportunity for Sony to promote their brand. However, it doesn’t appear that this will happen.

Instead of going to E3, Sony Playstation told GamesIndustry.biz that the company will attend “hundreds” of consumer events to showcase their upcoming games for the PS4, as well as the PS5 console.

UPDATE (1/14): The ESA, who runs the annual E3 event, has issued a statement regarding the news that Sony will not participating in this year’s event. The statement reads as followed:

“E3 is a signature event celebrating the video game industry and showcasing the people, brands and innovations redefining entertainment loved by billions of people around the world. E3 2020 will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike. Exhibitor interest in our new activations is gaining the attention of brands that view E3 as a key opportunity to connect with video game fans worldwide.”

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