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Home » Games » Basketball » More Than A Vote Uses NBA 2K21 To Reach Out To Young Voters

More Than A Vote NBA 2k21

More Than A Vote Uses NBA 2K21 To Reach Out To Young Voters

Kevin Finley by Kevin Finley
Jan 25, 2021
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Hoping to reach young Black voters, More Than A Vote, a voting rights group led by LeBron James and other Black athletes, announced the debut of a new series on “NBA 2KTV”. Axios’s original report sheds some light on the series structure and what the group hopes to convey.

More Than A Vote and NBA 2K21

In lieu of PSA videos and traditional news methods, More Than A Vote plans reached out to potential voters when they logged in to play NBA 2K21. The 2KTV platform is a show within the NBA 2K video game. This new series takes a more personal approach with featured guests relaying their intimate experiences and thoughts on voting.

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Each episode blends personal stories of the interviewees with historical context to educate gamers on why they should participate in voting. The series is produced in partnership with James’ entertainment brand, SpringHill Co.

Episode 1, which recently aired, features ESPN analyst and More Than A Vote member Maria Taylor, who tells her own experiences witnessing voter suppression. Episode 2 features Atlanta Hawks star and More Than A Vote member, Trae Young. More Than A Vote looks to stir up millennials and Gen Z voters to take action in the upcoming election. This group of voters make up more than one-third of the U.S. electorate.


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Kevin Finley

Kevin Finley

Kevin Finley currently resides in California where he juggles pursuing fiction, technical and game writing. He acquired a Bachelor’s Degree in Game Art & Design and hopes to continue specializing in narrative design. Although an avid player of narrative based role-playing games like The Elder Scrolls and Mass Effect, Kevin regularly mixes it up in a variety shooters, combat sports, and prefers to play a Fighter in D&D. Kevin is no stranger to Anime, cooking, debating, and when all else is unavailable, a good book.

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