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Home » Games » Basketball » NBA 2K21 Announces First 10 Artists Chosen In “2K Beats: The Search”

NBA 2K21 Announces First 10 Artists Chosen In “2K Beats: The Search”

Jake Jacobson by Jake Jacobson
Feb 9, 2021
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Today, 2K announced the first wave of new songs added to NBA 2K21 as part of its 2K Beats: The Search competition. Back in September, 2K revealed it would be teaming up with music branding company UnitedMasters for it’s second annual 2K Beats: The Search. In 2019, 2K chose 10 winners, and added their singles to the soundtrack of NBA 2K20. Visual Concepts and UnitedMasters doubled the number of winners for NBA 2K21. Twenty up-and-coming artists’ songs will be added.  The first 10 winners, announced today,  join the next-gen NBA 2K21 soundtrack in an upcoming patch. The last 10 winners will be announced once a week starting Friday, February 12. UnitedMasters will reveal the final 10 winners on its Instagram.

Who else is getting their song in game?

🎤 10 artists have been selected
🎤 10 more still to be selected
🎤 @jaytatum0 is helping us choose

[via @unitedmasters] pic.twitter.com/y4P734nrfl

— NBA 2K (@NBA2K) February 9, 2021

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Four panelists worked together to choose the first 10 winners: 2K’s own Ronnie 2K, rapper Jadakiss, and producers Murda Beatz and Tay Keith.  The first 10 selected artists are, as follows:

  • Delly Everyday – Same Game (Phoenix, AZ)
  • Caleb Isaiah – Legend (Grayslake, IL)
  • Scotty Valid – UP (Covington, GA)
  • Jupiter Ki – $20Mill (Portland, OR)
  • Zane Smith – 24 Hours (Lithonia, GA)
  • Kayo Porter – Never Miss (Jackson, TN)
  • Smoovebeendidit – Hands Tied (Yonkers, NY)
  • Skippa Da Flippa – Win Again (Davie, FL)
  • Caash – Left Knee (Irving, TX)
  • A1 Illa – Elevating (London, England)

Two new judges are selecting the remaining 10 winners: UnitedMasters CEO Steve Stoute and Boston Celtics Forward, Jayson Tatum. Visual Concepts will add the final 10 winners to next-gen NBA 2K21 via a future patch (in about two months). The twenty winners, from over 13,000 entries, will join acclaimed artists like Stormzy, Roddy Ricch, and Little Simz. Also, Dame Lillard is there!

There’s a chance you want to listen even when you aren’t playing the game. The good news is, all 20 winners from 2K Beats: The Search will eventually be added to the official NBA 2K21 Spotify playlist for your listening pleasure.


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Tags: 2k2K Beats: The Searchfrontpagenewsnba 2k21Visual Concepts
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Jake Jacobson

Jake Jacobson

Jake Jacobson is a writer, reporter, and content creator from cozy Bloomington, Indiana. He's a casual speedrunner, the number 1 Raichu fan, and took the Indiana Hoosiers to the National Title game in NCAA Football '11 six consecutive years. Go Packers.

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