New Innovative Partnership Promotes Diversity in Esports

Renowned esports organization Evil Geniuses and leading online crypto betting platform Thunderpick have recently joined forces to create an impactful partnership. This collaboration strengthens the competitive landscape of Counter-Strike: Global Offensive (CS:GO) and highlights a commitment to fostering diversity within the industry.

The esports industry has seen a significant rise in popularity worldwide, captivating the attention of both male and female audiences. A recent survey conducted in April 2023 found that approximately 17% of male respondents in the United States identified themselves as esports fans, while only 2% of female respondents did so. Although the percentage of female fans may seem relatively small, it signifies an increasing interest and engagement in the industry. Moreover, a global survey revealed that 22% of esports fans worldwide are female, with South Korea having the largest share of female esports enthusiasts.

New Innovative Partnership

Evil Geniuses has officially named Thunderpick the Marquee Partner for all three CS:GO Teams: Blue, Black, and Gold. A significant aspect of this collaboration is the sponsorship of the Gold women’s CS:GO team marking a remarkable milestone as women’s fandom and participation in esports continues to grow worldwide.

This alliance showcases the shared vision of both companies in supporting talent and encouraging a more inclusive and diverse community within the esports realm. The CEO of Evil Geniuses expressed excitement about the partnership, emphasizing Thunderpick’s shared passion for creating innovative experiences for esports fans. “We look forward to this partnership’s positive impact on our organization.” Said Nicole LaPointe Jameson, CEO of Evil Geniuses

Who is Thunderpick?

Thunderpick is a leading crypto sports betting platform launched in 2017 and is licensed by Curaçao. With a wide selection of events and markets, Thunderpick offers a seamless betting environment complemented by high-quality live streams. As a crypto-only platform, Thunderpick ensures fast, secure, and fee-free payment solutions, further enhancing the user experience. It’s worth mentioning that Thunderpick is known for its generous welcome bonus, worth up to $/€550.

Introducing Evil Geniuses

Evil Geniuses, founded over two decades ago, is one of the pioneering organizations in esports, known for its dedication, innovation, and consistent success. With a strong legacy of esports teams, Evil Geniuses has left an indelible mark on the industry.

From their triumph in Dota 2’s prestigious tournament, The International, to their accomplishments in CS:GO and other esports titles, Evil Geniuses has proven its ability to overcome competitors. This year, Evil Geniuses will participate in the Valorante Americas League (VCT), one of the most-watched American esports events in 2023, which will take place in Los Angeles, California.

What are the benefits?

This partnership between Evil Geniuses and Thunderpick brings many advantages to both organizations and their fans.

• Support for women in esports – Thunderpick’s sponsorship of Evil Geniuses’ women’s CS:GO team (Gold) marks a significant milestone in promoting and fostering women’s participation and fandom within the esports industry. This collaboration aims to empower female gamers, offering them a platform to showcase their talent and contribute to the growth of esports.
• Increased investment in gaming and esports communities – As part of their partnership, Thunderpick is committed to investing in the gaming and esports communities, particularly within the North American Counter-Strike scene.
• Brand exposure and audience expansion – Through the partnership, Thunderpick will have the opportunity to introduce its betting platform to a wider audience, leveraging the popularity and reputation of Evil Geniuses. “We are thrilled to be partnering with Evil Geniuses, one of the most successful and respected organizations in esports,” said Kelly Sanders, Head of Strategy for Thunderpick.

• Exciting experiences and exclusive content – The partnership between Evil Geniuses and Thunderpick promises unique experiences for fans, including meet and greet with favorite players, opportunities to win branded merchandise, and access to exclusive team content.

Looking Towards the Future

The collaboration between Evil Geniuses and Thunderpick sets the stage for a promising future in the esports industry, emphasizing the importance of diversity and inclusion as key drivers of growth and success.

As esports continues to thrive, collaborations will play a pivotal role in shaping the landscape and creating new opportunities for aspiring players, creators, and fans alike.

“This partnership marks a key milestone in our efforts to foster a larger and more diverse community within esports and gaming more broadly,” said Kelly Sanders, Head of Strategy for Thunderpick.

The partnership between Evil Geniuses and Thunderpick marks an important milestone in the esports industry. By combining their strengths and mutual dedication, these two entities aim to foster diversity, support talent, and provide an unparalleled fan experience. As the collaboration unfolds, it is evident that the future of esports holds immense potential for growth, innovation, and the realization of new possibilities for players and enthusiasts worldwide.

Want to talk sports and/or games with the fastest-growing community in gaming? Join the conversation by joining us on Discord, and check out our Twitter and Facebook pages as well as our growing YouTube Channel!