Although Madden NFL 17 is on the lower end of esports coverage on the streaming platform Twitch, this has not stopped EA Sports from promoting the football franchise as a viable esport. Already boasting a $1million prize pool in the Madden NFL Championship Series, EA Sports has now announced a partnership with NFL Media to broadcast events via NFL.com and NFL Network.
While this should also feature the Madden NFL Championship Series, one particular broadcast of note is a new series entitled EA Sports Madden NFL America, a 30-minute program that will be broadcast online on Friday evenings on NFL.com, then rebroadcast on Saturday mornings on NFL Network for terrestrial television. This series will feature various top Madden players alongside NFL roster currents who also play the video game passionately.