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Home » Games » Football » NFL Officially Extends EA Sports Madden NFL Partnership

Madden NFL 21

NFL Officially Extends EA Sports Madden NFL Partnership

Michael Straw by Michael Straw
Aug 16, 2022
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In a move that was expected when the announcement of a vote was first made last week, the NFL owners have unanimously voted to extend the league’s partnership with EA Sports and the Madden NFL franchise by five years.

The extension, which now runs through 2025, will keep EA Sports as the exclusive simulation rights holder for NFL video games until Madden NFL 26, at least.

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Per source, NFL owners just voted to approve an extension of their deal with Electronic Arts. This one will run through the 2025 season (and through 2026 if revenue markers are hit).

So when it comes to that kind of game, it'll be Madden for a while.

— Albert Breer (@AlbertBreer) May 28, 2020

The deal, according to Darren Rovell of the Action Network, will be worth a minimum of $1 billion to the NFL and its teams while the players will receive $500 million. There are also over $500 million in marketing commitments on the table for the series.

With this new deal, not only will the company still hold exclusive simulation rights, but they will also continue to have non-exclusive rights for arcade-style games as well as casual and mobile games.

The extension features an option to extend the deal beyond the 2025 season should the series continue to “meet certain revenue goals” year over year. That seems like a formality due to the sheer popularity of the game’s Ultimate Team mode that pulls in billions in revenue each year.

What this means for 2K

Back in March, it was announced that the NFL and 2K Sports had once again agreed to work together for the first time in 16 years. With the multiyear deal, 2K will produce non-simulation games for the league starting in 2021.

There had been hope, however, that the agreement would be amended at the end of the 2021 NFL season should EA Sports not retain exclusive simulation rights. 2K Sports had made it known its interest in reacquiring simulation rights in the future, but, for now, arcade-style games will be the only titles coming from the studio with licensing to be revisited in five-to-six years.

That first game is expected to be a Playgrounds-style game for the NFL, but that has yet to be confirmed by any party.


What are you feeling about the extension between EA Sports and the NFL? Let us know in the comment section below, and stick with Sports Gamers Online for more.

Tags: frontpagenewsmadden 21nfl
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Michael Straw

Michael Straw

Michael Straw is a gamer who just happens to be an experienced journalist. In his near decade-long career, Mike has traveled across the United States to cover some of the biggest events in gaming and sports, including E3, PAX, as well as the NFL and NHL Drafts. His work covering gaming and sports led his content being featured on Fox Sports 1, SI.com and others. He was once the second-ranked player in the world in NHL 09 on Xbox Live, and is a huge pro wrestling junkie.

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