MANCHESTER, ENGLAND - AUGUST 15: (EDITORS NOTE: Image has been digitally altered) The Manchester United squad (Back Row L-R: Physio Richard Merron, Coach Charlie Owen, Timothy Fosu-Mensah, Marcos Rojo, Aaron Wan-Bissaka, Mason Greenwood, Paul Pogba, Harry Maguire, Chris Smalling, Nemanja Matic, Scott McTominay, Axel Tuanzebe, Coach Richard Hawkins, Coach Paul Brand. Middle Row L-R: Dr Steve McNally, Coach Michael Carrick, Coach Kieran McKenna, Tahith Chong, Jesus Gamez, Victor Lindelof, Sergio Romero, David de Gea, Lee Grant, Phil Jones, Anthony Martial, Diogo Dalot, Eric Bailly, Goalkeeping Coach Richard Hartis, Coach Emilio Alvarez, Kit Manager Alec Wylie. Front Row L-R: Alexis Sanchez, Angel Gomes, Daniel James, Juan Mata, Jesse Lingard, Manager Ole Gunnar Solskjaer, Ashley Young, Assistant manager Mike Phelan, Marcus Rashford, Luke Shaw, Andreas Pereira, Fred, Brandon Williams) pose for the annual team photo at Old Trafford on August 15, 2019 in Manchester, England. (Photo by Manchester United/Manchester United via Getty Images)

Manchester United of the English Premier League (EPL) is currently embroiled in a lawsuit with SEGA Publishing and Sport Interactive (SI) over their portrayal of the team in Football Manager.

Manchester United/FM Lawsuit

According to The Guardian, the lawsuit centers around the use of Manchester United’s name in Football Manager series, as well as the club’s belief that Football Manager‘s utilization of a red and white crest that replaces the team’s logo violates trademark laws. The club declared that this “deprives the registered proprietor of its right to have the club crest licensed.”

SI and SEGA responded to the lawsuit by stating that the use of Manchester United’s name is “a legitimate reference to the Manchester United football team in a football context.” The team’s name has been used in the franchise since 1992, when the game was called Championship Manager. SI and SEGA stated that the club has not taken any issue with this until now, and that Manchester United has in the past asked the developers for access to the game’s player database for scouting purposes.

Court Proceedings

At a preliminary hearing on Friday, Simon Malynicz QC, representing Manchester United, stated that the team has an incredibly valuable name and brand. Malynicz stated that the amount of money the team receives from licensing is quite significant and “the products and services that are licensed by the claimant benefit from an association with the club’s winning culture and its brand values.”

Manchester United’s barrister also argued for an amendment to the lawsuit that would include mods. The barrister argued that SEGA and SI encouraged the use of content downloaded by third-parties “by promoting the patch providers in various ways and, of course, they directly benefited from it by avoiding the need to take any licence and enjoying increased sales of their game.” The judge in the case, Justice Morgan, has not made a decision regarding the amendment as of today.

Both SEGA and SI stated in a written statement regarding United’s claim, “The claimant has acquiesced in the use by the defendants of the name of the Manchester United football team in the Football Manager game and cannot now complain of such use.”

Roger Wyand QC, representing SEGA and SI, also used United players’ usage of the game as part of the argument against the club. He stated that “copies of the game have also been sent by SI to a number of officials and players at the [club] for a number of years and there have been a number of positive press comments and tweets about the game by them.”



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Chris Studley
Chris Studley is an avid gamer, and primarily plays the Madden and NHL franchises. Chris is currently a student at St. John's University and is working towards his Master of Professional Studies degree in Sport Management. Chris is also the founder and editor-in-chief of the baseball website