Xbox Global Partnerships director, Marcos Waltenberg, announced in a blog post that Xbox has partnered with the English FA. This is coming off a great week for Microsoft following its showing at Gamescom 2021. The multi-year deal makes the gaming giant the official gaming partner of the England National Teams and Wembley Stadium. Xbox released an announcement trailer showcasing Wembley Stadium brightly lit with Xbox’s signature logo and green background.
“At Xbox, we strive to remove barriers and empower people to experience the joy of play — with millions of people around the world finding common ground and connecting through playing games, as they do with football. This multi-year partnership is a celebration of the driving principle of inclusivity of play shared by both Xbox and the FA”.
The deal focuses on inclusion and diversity amongst gaming and football. In addition, the deal includes a grassroots gaming campaign bringing gaming and football to fans across the UK. This is perfect timing due to the recent controversy at the 2020 European Championships; when English players, Marcus Rashford, Bukayo Saka, and Jadon Sancho were subjected to racial abuse following their loss to Italy.
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