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EA Play is Replacing EA’s Major Presence at E3

ea play 2016

For a while now, it’s been a trend for publishers to pull out of E3 in favor of their own shows. Now, EA is following suit. Rather than have their press conference at E3 this year, EA are planning their own event from June 12 to June 14. The event will take place in Los Angeles at Club Nokia and The Mermaid in London, but the best part? It won’t be closed off to media and industry like E3, it’ll be open to everyone. That’s nice of them!

The event is called EA Play, and if you want to attend, you can sign up for a mailing list on the website. Keep in mind, this doesn’t mean that EA isn’t having a press conference. They’re still going to hold one, it just won’t be at E3. They’re not bowing out of E3 entirely, as they will be taking private meetings, but they’ve given up their booth. Too bad! Hopefully they’ll return to E3 in a greater capacity at some point, EA are one of the biggest publishers out there, after all.

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