• Join SGO
  • Meet Our Team
  • Review Policy
Thursday, May 15, 2025
  • Login
Sports Gamers Online
  • News
  • Features
  • Guides
  • Reviews
  • Previews
  • Esports
PATREON
No Result
View All Result
Sports Gamers Online
  • News
  • Features
  • Guides
  • Reviews
  • Previews
  • Esports
PATREON
No Result
View All Result
Sports Gamers Online
No Result
View All Result
  • News
  • Features
  • Guides
  • Reviews
  • Previews
  • Esports

Home » News » EA Will Acquire “Kim Kardashian: Hollywood” Developer Glu Mobile

EA Acquire Glu Mobile

EA Will Acquire “Kim Kardashian: Hollywood” Developer Glu Mobile

Jake Jacobson by Jake Jacobson
Aug 19, 2022
Reading Time: 3 mins read
0 0
A A
1
0
SHARES
Share on FacebookShare on TwitterPost on Reddit

Electronic Arts is buying yet another development studio. This time, however, it’s a mobile developer. In a press release this morning, EA announced it will acquire Glu Mobile for about $2.1 billion. The purchase of Glu Mobile follows the announcement and approval of its $1.2 billion purchase of Codemasters. EA has made this acquisition with the goal of strengthening its mobile game portfolio.

Electronic Arts CEO Andrew Wilson said in a press release the acquisition of Glu “combines amazing teams and deeply-engaging products to create a mobile games leader with proven expertise across many fast-growing genres.” Wilson recognizes mobile games represent the “biggest gaming platform in the world.” Obtaining Glu Mobile’s team and titles also helps accelerate EA’s growth in the mobile market.

You might also like

EAFC 26 is set to have an “Open-World City”

First Images of Nicolas Cage as John Madden in Upcoming Biopic

NBA 2K25 Season 7 Details

Why Would EA Acquire Glu Mobile?

If you’re strictly a sports gamer, there’s a good chance you haven’t heard of Glu Mobile. The subtitle of its website, “The Leader in 3D Freemium Mobile Gaming,” is a pretty solid elevator pitch. Glu has experience developing sports games for mobile. It developed the WWE Universe mobile game, as well as a baseball series, MLB Tap Sports Baseball. Glu Mobile also has some more impressive licenses under its belt, including a Disney RPG and a restaurant game featuring Gordon Ramsay. Each of these games follows the “freemium” principle; a mobile game that’s free to download, but features tons of in-app purchases and unlocks. Glu’s monetization is part of what

EA Acquires Glu Mobile
A near infinite number of mobile apps exist. That Kim Kardashian: Hollywood is still in the top 50 of its genre shows off its staying power

None of Glu’s games capitalize on this formula better than its biggest hit, Kim Kardashian: Hollywood. When Kim Kardashian: Hollywood dropped in 2014, it made $43 million in it’s first fiscal quarter. In 2018, it was still making anywhere from $6 to $8 million a quarter. Kim Kardashian: Hollywood had such an effect on release that Polygon named it in its Top 100 games of the decade at #86. It found a new surge of popularity alongside other video games in 2020 when the ongoing COVID-19 pandemic first started forcing people inside. The games’ staying power is a testament to the kind of money EA wants to secure through acquiring a developer like Glu Mobile.

How will EA’s already scrutinized Ultimate Team environment benefit from the addition of Glu’s focus on the freemium model? I suppose we’ll find out soon enough.


Want to talk sports and/or games with the fastest growing community in gaming? Join the conversation by becoming an SGO Insider, and check out our Twitter and Facebook pages as well as our growing YouTube Channel!

Tags: Electronic ArtsfrontpagenewsGlu Mobile
ShareTweetShare
Previous Post

EA Sports College Football Release Date and Likeness Update

Next Post

NBA 2K21 Announces First 10 Artists Chosen In “2K Beats: The Search”

Jake Jacobson

Jake Jacobson

Jake Jacobson is a writer, reporter, and content creator from cozy Bloomington, Indiana. He's a casual speedrunner, the number 1 Raichu fan, and took the Indiana Hoosiers to the National Title game in NCAA Football '11 six consecutive years. Go Packers.

Recommended For You

EAFC 26 is set to have an “Open-World City”
Games

EAFC 26 is set to have an “Open-World City”

May 15, 2025
First Images of Nicolas Cage as John Madden in Upcoming Biopic
Football

First Images of Nicolas Cage as John Madden in Upcoming Biopic

May 14, 2025
Next Post
NBA 2K21 Announces First 10 Artists Chosen In “2K Beats: The Search”

NBA 2K21 Announces First 10 Artists Chosen In "2K Beats: The Search"

Comments 1

  1. sarah says:
    3 years ago

    Very helpful article! But if you wanna know more these i got you

    Check this out! > <a href=”https://gamexplode.com” alt=”gamexplode.com” title=”gamexplode.com”>gamexplode.com</a> < Thank me later 😉

Popular Right Now

  • Offiical NBA 2K16 Badges Guide

    Official NBA 2K16 Badges Guide

    1227 shares
    Share 491 Tweet 307
  • NBA 2K25 Beginner Tips and Tricks- How To Get Wins ASAP!

    138 shares
    Share 55 Tweet 35
  • EA Sports and 2K are set to Develop College Basketball Games

    532 shares
    Share 213 Tweet 133
  • Top 10 Best 1 STAR Programs to Rebuild FIRST in College Football 25!

    341 shares
    Share 136 Tweet 85
  • MLB The Show 25 Top Beginner Tips You NEED TO KNOW!

    47 shares
    Share 19 Tweet 12
  • EA Sports College Football 26 First Details Revealed

    398 shares
    Share 159 Tweet 100
  • College Football 25 Defense Tips! Make These EASY Changes RIGHT NOW

    468 shares
    Share 187 Tweet 117
  • About Us
  • Contact Us
  • Meet Our Team
  • Join SGO
  • Privacy Policy
  • Review Policy
  • Store
Contact us: [email protected]

© 2014-2022 SGO Entertainment

Welcome Back!

Sign In with Facebook
Sign In with Google
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
  • News
  • Features
  • Guides
  • Reviews
  • Previews
  • Esports

© 2014-2022 SGO Entertainment