Some major news from the video game streaming industry dropped today, as Mixer, Microsoft’s alternative to Twitch, will shut down.
Mixer Shutting Down
On the company’s Twitter account, Mixer announced that the operations side of the organization will be shutting down. The shutdown will be a gradual one, as channel subscriptions will continued to be offered until June 30. July 22 will be the last active day for Mixer.
This comes after the streaming platform looked to make major inroads in the gaming community. Mixer signed several big-name streamers, including Tyler ‘Ninja’ Blevins and Michael ‘Shroud’ Grzesiek, in order to compete with Twitch, but ultimately failed in doing so. In addition, this news also comes after Milan Lee, a former Mixer employee, stated that he dealt with racism while working at the organization.
As part of Mixer’s “next step”, the company will partner with Facebook Gaming. All Mixer sites will re-direct to Facebook Gaming, and all Mixer partners will immediately become partners with Facebook Gaming.
“To better serve our community’s needs, we’re teaming up with Facebook to enable the Mixer community to transition to Facebook Gaming,” Mixer stated on its website today regarding the move to Facebook Gaming. The Mixer team added, “This is a key part of a broader effort that Xbox and Facebook Gaming are embarking on, bringing new experiences and opportunities to the entire world of gaming.”
Why?!?!!!!!!!