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A Look at Esports Sponsorships & Partnerships in 2022

Much like live sports events esports, casinos have seen a spike in audiences gravitating towards their digital counterparts. Many lead busy lives. So much so, it sometimes feels as if there are not enough hours in the day. Thus convenience is the name of today’s game.

Playing games online, or on-the-go ticks, the boxes for many players. This trend toward online casino sites has proved to be very lucrative for the online gambling industry. Given the trends, it’s no wonder there has been an increase in esports betting as well as.

On esports sponsorships and partnerships

There are thousands of competitive video games played every single day. Bookmakers offer odds on just about every aspect of these games. Games often differ in genre and over the recent years, we have seen massive eSports tournaments with superstar teams running the show. Tournaments, both large and small, stream to millions across the globe via YouTube Gaming, Facebook Gaming and Twitch.tv.

This massive explosion in popularity has opened up the opportunity for sponsorships and partnerships between other industries to evolve. Today, it is possible to bet on games via established gambling gateways.

Bet365 eSports Over All Platforms

A household name in the online casino industry is bet365. Over 45 million people have an open account with bet365, and the site can be accessed in 20 different languages. Brimming with eSports titles to choose from, it’s no wonder that the site enjoys so much popularity. Of course, as you would expect from such professional sites, the bonuses and promotional offers are generous and fair, and the payment options are varied. Today, players can even make a casino deposit by phone bill, which means they do not have to give the site any financial details, adding an extra layer of security to an already safe and secure site.

Betway and eSports

As eSports become more popular, the reach and the possibilities of competitive video gaming also grow. Others, like Betway, have responded to demand by dedicating a whole Betway eSports section to its website. Devoted entirely to eSports is mirrored by the company’s sponsorship of esports team Ninjas in Pyjamas and PSG.LGD Dota2 team.

Betway also sponsors several eSports tournaments, including Intel Extreme Masters, ESL One ESL Pro Leauge and BLAST Pro Series. Betways betting site also has a great Betway esports blog which provides the fans with a ton of useful insight and insider knowledge. All the information included can help fans make the right choices when placing their bets. 

Established back in 2006, Betway is highly respected in the world of online gambling. Currently based in Malta and Guernsey, the company also has offices in the Isle of Man, Cape town, and London. Besides eSports, Betway has also sponsored various mainstream sports teams such as West Ham United (English football club) and numerous famous horse races like the Grand National run at Aintree, Liverpool, England. 


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