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EA’s Exclusivity Deal with Porche Expires this Year

Porche Exclusivity Deal

EA’s exclusivity deal with Porche is set to expire this year, and there are no plans to renew it in 2017. Porche Branded Entertainment Manager Sebastian Hornung said as much when speaking with German website SpeedManiacs in a recent interview.

This is what SpeedManiacs had to say about Hornug’s comments:

“According to Sebastian they were also always following what was going on in the gaming industry aside from EA. The license with EA runs out this year, because together they arrived at the realization that the current situation was not desirable anymore.

While there have been rumblings that the deal between Porche and EA was going to expire, this is the first official confirmation from Porche that the agreement is finished.

SpeedManiac’s Sebastian Gerhart also made it clear that Porche will not be seeking another exclusive licensing deal. The company is looking to branch out and share their brand with a variety of developers.

Gerhart said the following about where Porche wants to go next: “The relationship also with other game developers will change. After 10 years of absence from pure simulations, there is a desire to diversify what is being offered.”

There is already speculation about which racing titles the Porche brand will be introduced to in 2017. Of particular interest is the potential of Porche being included in the latest Gran Turismo title, GT Sport.

GT Sport is coming in 2017, but for now, we will have to wait and see if Porche will be a part of the much-anticipated release.

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