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Home » News » ESPN Working on Video Games Return – Exclusive

ESPN Video Games

ESPN Working on Video Games Return – Exclusive

Michael Straw by Michael Straw
Jun 8, 2021
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For the last decade, ESPN involvement in video games has been pretty limited. In the early 2010s, the worldwide leader in sports was the broadcast partner for the EA Sports NCAA Football series until it ended in 2013. Aside from that, the only place you saw ESPN branding was in NBA Live.

ESPN and EA Sports signed a 15-year agreement in 2005 that recently came to an end with no official extension announced. However, that doesn’t mean ESPN wants to be out of lending its broadcast to sports gaming.

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According to sources within the Bristol-based network, ESPN has begun the process of opening negotiations with EA to bring full broadcasts into more EA Sports video games. With ESPN now the home of UFC and NHL coverage, the company wants its branding out in as many properties as possible.

ESPN is looking to bring its broadcast package to future UFC, NHL, FIFA, and even Madden NFL and College Football games. Currently, all games feature custom broadcast packages, though UFC does feature a close-to-broadcast feel with its broadcast team of Jon Anik and Daniel Cormier. For FIFA, there is a Premier League broadcast package for the league.

Where Do Things Stand With ESPN Video Games?

Talks are in a very early stage, SGO is told, with a deal nowhere close to being completed. For the most part, all talks are taking place at a very high level with only certain executives involved. That said, ESPN is serious about trying to get things done in time for the 2022-2023 release cycle.

The company was said to be interested in working with 2K Sports to bring its presentation into NBA 2K. Those talks, though, didn’t make it off the ground due to 2K Sports being happy with where the broadcast is at this time. A partnership for other products could still be worked out in the future, however.

Should ESPN not be able to bring broadcasts into games from EA Sports and/or 2K Sports in the near future, the company is said to want to be a part of video games again in some way, shape, or form.


This story appeared early on SGO Insider. Get early access like this and more by signing up today at SportsGamersOnline.com/insider.

Tags: EA SPORTSESPNfrontpagenews
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Michael Straw

Michael Straw

Michael Straw is a gamer who just happens to be an experienced journalist. In his near decade-long career, Mike has traveled across the United States to cover some of the biggest events in gaming and sports, including E3, PAX, as well as the NFL and NHL Drafts. His work covering gaming and sports led his content being featured on Fox Sports 1, SI.com and others. He was once the second-ranked player in the world in NHL 09 on Xbox Live, and is a huge pro wrestling junkie.

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Comments 2

  1. Timothy C Finnegan says:
    2 years ago

    They should have set broadcast for Madden for regular season games and get the correct broadcast teams for Thursday night football Sunday night football and Monday football

    • Eric Durden says:
      2 years ago

      Right!!!…they should do that would make the game even better. When you watch real sports its not the same broadcast team for every game .I don’t understand why they haven’t been done thi lol

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