The acquisitions continue for Electronic Arts (EA). On Wednesday, EA announced its purchase of mobile gaming company Playdemic for $1.4 billion. Straight cash.
Founded in 2010, Playdemic is best known for its popular title Golf Clash. The mobile game is available on Facebook, iOS, and Android. It allows its global users to compete with each other in real time. Golf Clash has more than 80 million downloads to date and several Game of the Year awards under its belt.
“Playdemic is a team of true innovators, and we’re thrilled to have them join the Electronic Arts family,” said Andrew Wilson, EA CEO. Continuing, “…This is the next step building on our strategy to expand our sports portfolio and accelerate our growth in mobile to reach more players around the world with more great games and content.”
The Playdemic acquisition is just the latest flag Electronic Arts has planted in the mobile gaming world. The gaming giant now boasts over 15 top live service games. EA has continued to eat up gaming real estate since the top of the year. Over the past six months, the Madden publisher has announced returns to college football and PGA Golf. In addition to its recent acquisition of Super Mega Baseball from MetalHead.
“We are excited to continue to develop both Golf Clash and new titles as part of the EA family,” said Paul Gouge, CEO of Playdemic.
It remains to be seen where else EA may expand its gaming reach next. After promising it would check back with regular updates in 2019, it’s been radio silent when it comes to an NBA Live series revival. Perhaps EA Sports BIG could be around the corner?
